Social Networks as a Space for the Implementation of Strategic Communications and Waging Memetic Wars

The article designates a new stage in the evolution of Facebook* as global communication platform that aggregates data on its users for different purpose. Studying real case, it shows at present, social networks are place transforming everyday into strategic one while making this process not obvious to network themselves. research methodology consists Web 2.0 concept by T. O’Reilly, theory weak ties M. Granovetter, and memes R. Dawkins. Based analysis media publications preceding studies, well example recent case VKontakte networks, author actualizes space communication, comes conclusion is necessary educate about nature true goals such wars carried out permanent mode.